About OOMAE | Sustainable Family Fashion
We didn't find the brand we were looking for. So we built it.
OOMAE was born in a living room in Portugal, between nap times and school runs. We are a family who wanted to make more conscious choices in our everyday lives — clothes that meant something, pieces our kids could grow into, and that we could wear with them without compromise.
We looked everywhere. We couldn't find a brand that combined beautiful design, genuine sustainability, and pieces made for the whole family to wear together. So we created one.
What drives us
Every OOMAE piece starts with a simple question: does this deserve to exist? We only make things we'd choose for our own family — organic cotton, GOTS and OEKO-TEX® certified where it matters most, produced on demand so nothing goes to waste.
Our collections are built around words worth wearing: strength, kindness, pride, belonging. The things we want children to feel every single day — and the things we want to remind ourselves of too.
The way we do things
- Organic cotton, certified — no shortcuts on materials, especially for children's skin.
- Made on demand — each piece is produced when it's ordered, in Spain or Latvia, so nothing is wasted on stock that never sells.
- Designed for families — every collection has matching pieces for adults and children.
- Made with intention — because what we put on our bodies shapes how we show up in the world.
We are not a big brand. We are a small Portuguese family business building something with care, one piece at a time — and we're grateful for every family that chooses to be part of this.
OOMAE — Wear what matters.